About Fitness Marketing Plan

If you are at your wits end in trying to develop a fitness marketing plan that can help your business go places, then fret no more. This article aims to shed light on a very important yet overlooked aspect of the fitness game. And who knows, you may well find the ideal fitness marketing plan after you are through!

The uniqueness of the service industry lies in the fact that it is self-promoting. That actions speak louder than words is best shown by services. Similarly in the fitness training industry too, the best advertisement for your fitness set-up or programs lies in what is being delivered.

So no matter how many ‘out-of-the-box’ fitness marketing plans you may have come across, nothing works unless your clients love you. The only way to ensure that is to do your job well. But will that suffice, is what you may be thinking right now….

Well then, to dispel any confusion, why not make your own ingenious fitness marketing plan? The key here is to try to win over your clients completely and leave no stone unturned in trying to do so. And how do you go about doing that?

Most importantly you may try to make your clients feel that they are getting great value for money. However, that does not mean that you make them do a whole new set of exercises other than what they have paid for!
It lies in some tit-bits like making small adjustments to the postures of the clients while they exercise. While you may know that it is absolutely unnecessary to do so, the client will think that it was something absolutely necessary! Although it may seem a bit of a ‘sneaky tactic’, it can definitely pay lots of dividends in the long run.

You can also tweak conventional training programs according to the general preferences of your clients and develop your own fitness training program. Give that a fancy name and voila! You have a brand new customized fitness training program that your clients can brag about outside. This can be another useful component of your fitness marketing plan!

Another weapon of choice might be being a ‘bit of a show-off’. I am not suggesting that you take your vest off and show your eight pack abs to your clients while they are working out! That will be downright disastrous! What I am suggesting is that you ‘show them how it’s done’.

So when your client is doing the bench-press why not work out along with him? When he tires (which he probably will) after thirty sets and you do not even break sweat in doing that, just look at the awe-struck face of his! It is a harmless way of winning some brownie points from your clientele and lots of good reputation too.

Hope you got some ideas for developing your own fitness marketing plan from this article. Remember that the key is to improvise and know your target market! For further ideas check out some of my other articles.